Amouage Purpose 50 is a unisex fragrance launched in 2025 as an “Exceptional Extrait,” boasting a remarkable 50% fragrance oil concentration. Created by the celebrated perfumer Quentin Bisch, this scent delves deeper into the core of the original Purpose Eau de Parfum, emphasizing a profound connection to the earth and its ancient soul. Its main accords include woody, warm spicy, aromatic, amber, and vanilla notes, creating a rich, long-lasting, and deeply moving olfactory experience.
Amouage Purpose 50 Notes:
Purpose 50 opens with a vibrant and slightly peppery blend of bergamot and pink pepper, intertwined with the signature smoky and resinous frankincense and the warm spice of pimento berry. This creates an initial impression that is both bright and deeply grounding. The heart introduces a creamy and authoritative sandalwood accord, alongside the green and slightly earthy vetiver and the delicate floral touch of rose, with a hint of papyrus adding a dry, woody facet. The base provides a warm and intimate embrace with the sweet and balsamic vanilla, the earthy and woody Akigalawood, the rich and leathery saffron and suede, and the intriguing “Mystikal” note, enhancing the longevity and depth of the frankincense.
- Top Notes: Bergamot, Pink Pepper, Frankincense, Pimento Berry
- Middle Notes: Rose, Sand Vetiver, Sandalwood, Papyrus
- Base Notes: Saffron, Suede, Mystikal, Akigalawood, Vanilla
Accords: The dominant woody notes, particularly sandalwood and Akigalawood, provide a creamy and earthy foundation. The warm spicy elements of pink pepper and pimento berry add a gentle heat, while the aromaticfrankincense remains central, offering its signature smoky resinousness. The amber-like warmth is enhanced by the vanilla, creating a smooth and long-lasting trail with a touch of sweetness.
Perfumers: The nose behind Amouage Purpose 50 is the acclaimed Quentin Bisch.
Brands: Amouage
Bottle: As an “Exceptional Extrait,” the bottle for Purpose 50 is likely a luxurious and substantial presentation, befitting its high concentration and Amouage’s prestige. It may share design elements with the original Purpose but could feature unique coloring or embellishments to signify its elevated status.
Origin Country: Oman
History of this perfume: Launched in 2025, Amouage Purpose 50 is a more concentrated and profound interpretation of the original Purpose Eau de Parfum from 2023. It aims to delve deeper into the scent’s core, emphasizing the quality of the frankincense and creating a more intimate and long-lasting experience. The higher concentration (50% perfume oil) underscores Amouage’s commitment to craftsmanship and the power of scent to connect with something ancient and deeply rooted.
Some Basic Attributes of this product:
- Product Form: Exceptional Extrait (50% Perfume Oil)
- Contains alcohol or aerosol: Yes (Alcohol Denat – based on available information)
- Shelf Life: Typically 36-60 months
- Inactive Ingredients: Information not typically disclosed in full, but includes Aqua (Water) and various aroma compounds.
- Allergen Information: Contains fragrance oils, which may contain potential allergens. Review the product packaging for specific details.
- Ingredient Feature: Emphasizes a high concentration of premium frankincense and other carefully selected natural and synthetic aroma compounds, resulting in exceptional longevity and a rich scent profile.
- Material type free: Not explicitly stated by the brand.
Amouage Purpose 50 is a fragrance for those seeking a deeply grounding and long-lasting scent experience, a profound connection to the earth’s timeless wisdom, and the assertive power of high-quality frankincense blended with creamy woods and warm spices.
